Advice from Henry Jenkins

via joi

Last week on Friday, I met with Professor Henry Jenkins in his office at MIT’s Comparative Media Studies department about my future in graduate school.

Way back in the fall semester of 2007, I discovered the Comparative Media Studies website, and from there on my life would change as I switched gears from my English major to following everything happening with Internet studies at MIT, Harvard, and other schools attempting similar research. I would go on to attend ROFLcon, make my way over to Harvard for the Berkman @ 10 conference, and then eventually join teams with the likes of Students for Free Culture, MIT’s YouTomb project, the varied escapades of Tim Hwang and company, and Harvard’s Berkman Center for Internet & Society, among others. After my study abroad in Kyoto, Japan during the fall semester of 2008, I would return to Boston finally to focus my interests on Internet culture, Japanese animation, and fan studies, hopefully pulling the three topics together in a relevant doctoral program for graduate school.

So, last Friday I met Henry to speak about his decision to move from Comparative Media Studies at MIT to the Annenberg School for Communication at the University of Southern California. Since I had already pegged MIT’s CMS program as my ideal goal, I felt it valid to ask Henry about following him to SC. Unfortunately, he replied with an answer I expected: He will not know much about the management and organization of the program until he begins teaching there this autumn. Thankfully, he was able to advise me on a few potential research opportunities, recommend a number of other solid graduate programs in the States as well as abroad, and affirm that I have indeed been taking the correct steps (especially spending the next year gaining experience in the field to research my book). He did also provide an excellent piece of advice that I had (perhaps a bit foolishly) overlooked in my pursuits.

That advice was this: Immerse yourself in the popular culture.

I have one year before I’ll even be able to apply for graduate school, study abroad, and research abroad. However, on top of securing a job, researching current trends, and studying theory, Henry proposed spending as much time reading manga, watching anime, following Internet memes, and the like. I have a year, and he said one of the most beneficial things I can do is to engross in the popular culture and understand it inside out, in order to speak about it, establish arguments, and defend theses.

So, thank you, Henry. I’ll take your words to heart. I’ll be sure to keep in touch if I gain the chance to opportunity to study with you.

Xanadu and the Internet Memetics

On May 26th 2008, Alex declared “Xanadu and the Internet Memetics” a great band name. So, if y’all steal it, I’m calling Creative Commons on you!

But, really, in this post I want to discuss Internet memes. Not in full — that was done well enough at ROFLCon, though the conversation will continue, especially at ROFLCon 2.0 (??). What I will talk about: On Thursday, Weezer released a music video for their new song, Pork and Beans, via YouTube. The theme? Internet memes.

If you haven’t heard already, the term ‘meme’ has hit mainstream, and Richard Dawkins even gave memes a new branch of academia: memetics. On Wikipedia, the “meme” is defined as a unit of cultural information. What kind of culture Jay Tron Guy Maynard, Tay Zonday, or Sneezing Panda are reflecting cannot be explicitly defined, unless we consider the Internet to have birthed its own culture (which I will discuss in a future article), but all of these Internet stars certainly can be classified as belonging to contemporary popular culture.

To wend a way back to Weezer… the music video encapsulates a general bird’s eye view of the popular Internet memes of the day. But can Weezer’s video exist as a separate meme entirely? To pose the real question: Is tallying Internet memes a new meme?

At the beginning of the year in a creative display of marketing to the digital niche, Mozilla uploaded a marketing video (also of the musical variety) which borrowed the talents of many Internet icons:

On April 2nd, a South Park episode aired in the show’s twelfth season featuring a number of famous Internet memes:

view it here until I can embed it into WordPress

In another example, Meth Minute 39 produced a short, animated tribute to the same memes:

If you visit MM39′s website, they wrote a chicken-or-the-egg post about whether or not MM39′s video had influenced Weezer’s own. Originality is difficult to define online — hence the brouhaha concerning intellectual property rights, or the term “public commons” — but it seems here that these videos all fall under the category of Internet metameme. (Or maybe I should rename that, since Christian Lander hates the prefix meta-.)

ROFLCon is over equals open parenthesis.

I registered. I went. I was enlightened.

ROFLCon, created by teh awesome Tim Hwang, went down at MIT last weekend on Friday and Saturday (April 25 and 26). A bunch of popular Internet microcelebrities (memes), industry guests, and academics, as well as seven hundred residents of the Web (like me!).


I’m the kid in the brown striped hoodie with the Mac, bottom left.
(Photo credits: LaughingSquid)

ROFLCon detonated my brain, and the convention’s blog, my GoogleReader. I have so much to write about, but I’m also finishing up the semester at BU, so I’m trying to balance the blog, essays, film editing, extracurriculars, and celebrating.

Thanks ROFLCon crew. Expect to hear from me about helping out next year.