Yotsuba&! – The Adult Comic Comic

I’ve been negligent about participating in the Manga Moveable Feast, but I’ve finally found the time to write an article for it. This month focuses on suitable comics for children, and the title chosen was Yotsuba&! by Kiyohiko Azuma. You can read more about this month’s feast here.

Yotsuba&!, pronounced Yotsubato (よつばと, or “Four Leaves and… !”) in Japanese to include the ampersand, is a comedy-driven comic written by Kiyohiko Azuma. It was published beginning in March 2003 and still runs in Dengeki Daioh magazine.

Yotsuba&! was made available to English-speaking audiences by ADV Manga; however, Yen Press took over the license and republished the volumes in 2009. You can buy it through the 3rd-party sellers on Amazon for pretty cheap. In fact, you should buy it.

Yotsuba&! is a comic about a young girl named Yotsuba who moves to a new neighborhood with her father. The comic follows the eccentric, everyday trivialities of Yotsuba as she interacts with her father, neighbors, and town.

It’s a fairly simple story that requires barely any explanation. It’s a comic about a girl who does stuff, akin to how Virginia Woolf’s novel Mrs. Dalloway basically boils down to a story about a lady as she goes around her daily routines. As strange as that sounds, Yotsuba&! is a comic about dealing with the hilarious things that occur in daily life (even if some of those things might be caused by a weird, little girl). With chapters titled “Yotsuba and Drawing,” “Yotsuba and the Culture Festival,” and “Yotsuba and Typhoons,” it’s really just a comic about everything and a girl. Basically, what the title says: Yotsuba & !.

There are three things that I wish this essay to achieve:

1) Explore where Yotsuba&! is situated in the Japanese comics industry and the minds of its (adult?) readers.
2) Look at how Kiyohiko Azuma has developed as an artist and how that is illustrated in Yotsuba&!.
3) Explain why Yotsuba&! (in relation to Azuma’s other works) says a lot about writing comic comics.

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Bowing and Begging: Resisting Anime/Manga Industry Failure Through Fan Loyalty

Cross-posted from the Convergence Culture Consortium.

The Japanese popular culture industry, especially for anime and manga, is an interesting case study for global fandom, but also for global industry. The comics, television, and film industry for animated popular culture in Japan has its own history, structure, and approaches, but over the past five decades, as it has reached millions of new, international viewers, new industries have risen to cater to these fans. Still, with the rise of the Internet and the economic troubles that most industries have gone through over the past decade, both the domestic and international manga and anime industries have been hurting for money, even with a surfeit of fans.

The anime and manga industry is especially volatile, because its domestic and international audiences have utilized the Internet to spread and consume the media at the expense of industrial and commercial models that cannot keep up with the audiences’ changing tastes, modes of consumption, and cultural behaviors of media consumption (sharing with friends, international online distribution, the culture of collectors versus mere viewers, etc.). The industries, both in Japan and elsewhere, must change: however, the success that anime and manga brought a decade ago have influenced the producers of these media to stick with old models that are no longer fully applicable to the current fan cultures that drive the markets.

Today, I want to discuss two very recent issues of the manga and anime industries — in Japan and in America — publicizing comments to fans in a way that might be seen by many as “giving up”: without adapting to technological, cultural, and commercial changes, the industries representatives have voiced concerns to fans by pleading with them to stop behaving as they current are — mostly by using the Internet to circumvent commercial models for their media consumption — and to think ethically about how these behaviors are affecting the respective industries.

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Department of Alchemy Audio Archive – Episode 4: Manga Mania Panel @ Anime Boston 2010

In an effort to initiate a US branch of the ZeroAka Dojo, Vertical Inc. has collected a brain trust of the brightest and most respected manga bloggers and journalists on the East Coast to discuss manga culture. But there is a catch! This is not your average panel. This is a moderated discussion covering a wide range of manga topics from politics and ethics to the industry and its fans. This is not a democratic, everyone gets equal time, panel. This is a public forum where the best voices of manga share their knowledge and views honestly and openly.

Has manga criticism reached new heights? Or are our manga literati still in the dark ages? Join journalists, podcasters, bloggers, industry insiders and manga academics as they reveal why manga your fandom originates and always comes back to manga!

Last weekend at Anime Boston 2010, Ed Chavez (of Verical, Inc.) held a panel with some popular Internet writers and reviewers of manga to ask them critical questions about the manga industry, manga criticism, and manga fandom. The panelists included Brigid Alverson (MangaBlog), Michael Toole (Anime Jump), Scott Green (Ain’t It Cool Anime), Clarissa Graffeo (Anime World Order), Erin Finnegan (Ninja Consultants), and Ko Ransom (welcome datacomp).

Erin also recently uploaded a recording of her own, which has slightly higher audio quality (she recorded from the stage; I recorded from the audience), but also cuts off a bit of the end. You can reference her recording here, but catch the end of the panel by listening to the DoAAA podcast.

Listen below, or use the direct download here (55 minutes 59 seconds).

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