Why is moé (萌え) not equivalent to kawaii (可愛い)?
This discussion assumes familiarity with kawaii and moé terms.
In certain situations, one might comprehend an overlap in feelings of moé and kawaii. Similarly, differences exist, constrained by unique perception of visual characteristics.
However, distinctions between moé and kawaii might also be perceived in social dichotomies, more definitely that between physical space, by which I mean specifically the opposition of Akihabara and Shibuya.
Ressentiment, by Kengo Hanazawa