Anime Boston 2010 Panels Preview

This past weekend was the deadline for panel applications at Anime Boston 2010. After spending the past few weeks brainstorming and cutting down ideas, I finalized 9 panels for this year. Hopefully a bunch of them will be accepted into the official schedule, but for now, here’s a preview of what might be in store from The Department of Alchemy. Note: the descriptions are extremely short, because the application was limited to 150 characters per panel, so if you want more informaiton on what the panel will include, leave a comment, and I’ll respond to your inquiry there!

Anime Boston 2010

New panels for 2010!

On the Road for Anime Pilgrimages
Many anime reference real-world locations, inspiring otaku to seek out these destinations. Come discover the significance of the “anime pilgrimage”!

Bite-Size Anime
Some anime don’t fit the film- or TV-length format, so we’ll take a look at these dwarfs: webisodes, music videos, anthologies, and all things short!

Hentai Manga: The Good, the Bad, and the Ugly
What makes a good ero-manga? We’ll show and support some of the funniest & more artistic adult comics (and hilariously bad, “imaginative” ones too).

Revamped panels for 2010!

After Cowboy Bebop: The Works of Shinichiro Watanabe
Many fans recognize Cowboy Bebop’s director, but let’s look at his other shows, from Macross Plus to Samurai Champloo to Genius Party and more!

Introduction to Anime Intro and Ending Themes
Today, many OP and ED themes are ignored! We’ll show the best and worst anime themes from Space Battleship Yamato to Evangelion to One Piece and more!

From Antisocial Loser to Economic Hero: The History of Otakudom
From the 1980s subculture, the concept of the obsessive fan has changed in Japan & America. Come learn the history of the fandom and its obsessions!

Chains, Trains, and Happy Endings: Japan’s Underground Sex Culture
The Japanese sex industry is pretty closeted, but here’s a peephole into host clubs, no-panty bars, hentai magazines, costume play, and love hotels.

Anime in Academia
Learn about new research, which resources are available, and what’s necessary to understand the history, trends, and meanings of anime and manga.

Impact of Evangelion
Neon Genesis Evangelion is the most successful Japanese animation ever. Come learn why Eva matters, and how it had such an impact on Japanese culture.

Preparing Thoughts on Evangelion and Media Fandoms

After spending most of Thanksgiving working on PhD applications (though I still have a couple deadlines left), I’m back to work at the Consortium and ready to blog it up over here at the Department of Alchemy. Alongside all of these applications, it’s time to begin preparing other applications and abstracts for next year’s academic conferences and fan conventions. Last year, I had an excellent time traveling down to New Orleans for the Popular Culture Association national conference, where I spoke about the discourse surrounding otaku identity. This year, the PCA conference is being hosted in St. Louis, MO, but it’s also sandwiched between PAX East and Anime Boston. Regardless of whether or not I can attend in the spring, I submitted the below proposal to the Asian Popular Culture track, which was readily accepted. If I attend in person or if I Skype in to the panel, I’ll be relating most of my secondary research from the Consortium on transmedia and fandom to the Evangelion franchise in Japan and America.

From Narrative to Character: Transmedia, Emotional Economies, and the Success of Neon Genesis Evangelion

Hideaki Anno and Studio Gainax’s “Neon Genesis Evangelion” has been heralded as one of the most influential Japanese animations in the history of the medium. Met with wild success among Japanese otaku after its premiere in 1995/96, Evangelion strangely also became a media phenomenon among the general public, particularly following Eiji Otsuka’s criticism of the series in the Mainichi Daily News.

Even after the series ended in 1996, Neon Genesis Evangelion continued to remain a key franchise in the otaku community. Beginning with toys and video games and branching out to pachinko machines and cell phones, Evangelion’s narrative extends well beyond Anno’s original “text.” However, it is in these extensions where Evangelion’s success emerges.

This paper argues that the emotional economies present between fans, narrative, and character drive Neon Genesis Evangelion’s transmedia success. The emotional connection that fans establish between the original story and the stories they create fuel this fan-produced narrative that underlies cosplay, galge (female character-driven video games), and the moé phenomenon.

This paper also explores questions posed by the most recent developments in the Evangelion franchise: the quartet of movies (of which Evangelion 1.0 and 2.0 have already premiered in Japan). Although these movies are clearly an adaptation of the original narrative, they also represent an instance of transmedia storytelling that provides new perspectives to a previously-built world. How does this conflict between adaptation and transmedia storytelling affect the comprehension of the Evangelion narrative for a new generation of fans? Is the emotional economy regenerated or merely prolonged? And how can we better understand the relationship between fans and media by examining the Evangelion franchise as in evolves before our eyes?

Anime Canon Project: Or, How To Crowdsource the Anime Community to Build a Better Future for the Fandom

I’ve been thinking about The Canon for a while. And, no, I’m not a misspelling perv. But I am a recently-graduated English major that had a large amount of books to think about over the course of four years.

Regarding the concept of a canon, I define it as the fundamental works of a type of media (books, movies, etc.), but more specifically those fundamental works with which a reader (viewer, consumer, whatever) may grasp an elementary understanding of how the media (or a subset of the media) operates as media. For example, the Bible is a critical part of the Western canon of literature not just because it remains the leading text of more than one of the world’s major religions, but also because it has a rich history of dissemination around the world, on top of some of the best (and probably influential) narrative structure in world literature. Another example, for film, would be Orson Wells’ Citizen Kane. While not the most enjoyable movie, it remains one of the foundational films on which film students build their academic careers.

To transition bluntly, a canon for Japanese animation is difficult to generate. However, the anime fandom — or what we know of it in America — has obsessed over “the best” anime for decades, even if we have no idea what we’re really talking about. There have been books detailing “the major works” of the key Japanese directors and animators of anime — such as Patrick Drazen’s Anime Explosion: The What? Why? & Wow! of Japanese Animation (even though I’m not sure why Key: The Metal Idol was ever included) and, less so about the canon but still popular (why?!) amongst academics, Susan Napier’s Anime: From Akira to Howl’s Moving Castle. Even Lawrence Eng, our forefather of academic otaku studies in America, has written about the topic too, with “A Look at the Four Revolutions of Anime.”

I won’t go into much detail about how American fandom, at least contemporary fandom, is relatively ignorant of even the major cultural works of Japanese animation (eg., the hordes who have never watched the original Gundam, given its huge impact not only on otaku but Japanese culture in general — read: Odaiba Gundam; and I won’t even go into the influences that Astro Boy lent to modern robotics). The evidence for the (passive-aggressive?) statement is, of course, the popularity of panels at conventions such as GeekNightsAnime You Should See; or, maybe not the popularity, but the lack of hands that immediately fly into the air when Akira is flashed onto the projector screen.

Although I could call it a problem, the fact that many anime fans today (comprised, if you step offline, walk into a convention, and talk to a bunch of random kids, of people that probably saw something quickly online, or also as common, just watched Bleach or Naruto on broadcast television) haven’t seen many fundamental anime, or just anime in general is a product of ordinary Internet-age modes of media consumption. Of course, there are many other problems that contribute, such as the proliferation of the hardcore fandom online instead of dispersed amongst strong physical/geographical communities. But, while I point out that NQ-fans (“not quite fans”) aren’t watching enough anime, not watching anime isn’t the problem.

Instead, the real problem is that the original and pivotal goal of the early American anime fandom has succeeded too well. This goal, plain and simple, was to make anime available to everyone. In the hundreds of newsletters and correspondence that I read in the Fred Patten collection, the ideal of media ubiquity held strong and pushed the dissemination of early fansubs across the United States in the 1980s and 90s, eventually culminating in the creation of the contemporary American anime industry. And, luckily for all those fans that can’t speak Japanese, there’s A LOT of anime available for fans to purchase and view. On top of the industry side, the online fansubbing community has also made thousands of titles readily available for anyone to download and view in the comfort of both their own home and own schedule.

So, what’s the problem? It seems like the anime fandom is thriving, especially with all the rumors that con attendance has been steadily rising since the early 2000s. We have all this anime, so what’s wrong?

Well, frankly, there’s too much anime for any one fan to watch. Yes, where at the point where ubiquity has become a negative trait. The current overpopulated media environment for Japanese animation means that fans don’t know what to watch. Unless they’re particularly well-connected to other fans — which the majority of fans, I would say, are not — we’re facing a situation where people don’t know what constitutes “the good stuff.” The solution seems to be what I have already mentioned: panels, websites, and educated fans that can tell fellow viewers what’s good. But even these representatives of the larger fandom can’t possibly watching everything out there, unless they want to ruin their lives by pulling a Jason Thompson. And the problem isn’t even that there’s too much anime. If we focus solely on television series, anime is bounded by time: 25 minutes per episode (conversely compared to manga, which can be read at relative speeds). The fact that a fair number of series boast more than 50 episodes, or even in some cases more than 100 episodes, means that if we want to live up to the otaku namesake, we have to spend a lot of time indoors in front of a screen.

Talking about a canon for Japanese animation, I wish to avoid speaking about the content of the canon (specific titles that stand out) and instead wish to emphase the construction of the canon. How do we choose what fans need to watch?

From here on out, I must mention that I am stealing an idea. I’ve had a lot of ideas in the past that I’ve never pursued, and I feel like stealing an idea once in a while saves others from feeling guilty that they cannot pursue their own ideas. This idea, then, is credited to Carl Li, over at Ogiue Maniax. Previously, he wrote about A Comprehensive Guide to Essential Episodes, which I would like to borrow for this article to propose a utilitarian venture to save the future of the anime fandom from complete ignorance of anime (worst case scenario: no newer fans have watched anything!). Carl proposes “a guide to… long shows… pointing out the episodes which are considered, while perhaps not “necessary” to the viewing experience, to be the apex of the show. That way, anybody who just wants to sample the show but in a meaningful way (not just watch the first episode or two and be done with it) can do so and fully understand the reasons that show is called a classic.”

I will state right off the bat that my proposal does not solve the problem of fan ignorance (not having watched enough shows, or enough of a show, to talk about them/it critically). However, it approaches a solution to the degree of good enough. I wholeheartedly believe that the future of the fandom relies not on fans having completed X number of shows, but instead depends on current fans continuing conversation between fellow fans and with potential fans. The only way to continue that conversation, then, is to make sure that fans can talk about shows they’ve watched, even if they haven’t watched all of it. As Carl points out in his article, most shows (especially those with hundreds of episodes) are drowning in a sea of filler episodes that attempt to buttress the main narrative (especially when it begins to weaken — a common occurrence in anime).

So let’s get into technical and methodological details. The goal is to gather information by crowdsourcing the anime fan community. Whether this includes 5 or 500 members, I suppose ultimately it doesn’t matter. We could argue about levels of expertise, or attention to detail, or quality assurance; but, in the end, this project just needs to be completed one way or another.

Websites are simple and inexpensive — I can host a domain and FTP. But if we’re going to go beyond a simple Wiki, I’d also need someone (or a few people) with relatively-solid coding experience to whip up a site with user accounts, along the lines of My Anime List (without all of the egotistical wanking). One page per series, with a short (under 100 words) exposition per episode, with a voting module that ranks watchability: Required or Optional. Even if only one person ranks a 100-episode series, if other fans can understand the basics of the narrative and art direction for that series by watching only 15 episodes, then The Project has succeeded.

So, there’s now a Call for Help. Let’s build the Anime Canon Project. If you’re interested in working on this venture, or at least think it’s a good idea, leave a comment at the end of this article, or email me at alexleavitt @ gmail . com. I’ll see what I can do to gauge interest and pursue some sort of operational model.