Conceptualizing the Academic Anime Review

There’s been a lot written about how to write reviews. Of course I mean for anime and manga. Most of these essays focus on writing for your audience, or creating spoiler-free zones, or formulating objective positions, or avoiding plot summary blather. However, I feel like there’s one underutilized method of critical inquiry that can be adapted and adopted for reviews of any media, and of course that is the academic methodology.

But what do I mean by an “academic review”? Well, put most simply, the fundamental form of academic writing is the literature review, and the social tenet that holds academic published research together is the citation. If you don’t understand this latter point, hit up Google Scholar, throw in a search term, and you’ll see that the “most important academic works” are those with high “cited by” counts.

Anyway, so how can we provide an academic bent to review writing? Well, there are technically already “academic reviews” available: simply pick up a copy of Mechademia and flip to the back pages, where you’ll find a host of critically insightful reviews of anime and manga titles. These reviews provide references to and citations of other academic texts, but tend to avoid other reviews from professional reviewers, other academics, or whomever.

The idea I would like to put forth in this short article, though, is that there’s another type of “academic review” that is not really used: reviews that reference previously-written reviews, as if the networks of reviewers mirrored the networks of academics that make up contemporary academic research matrices.

Looking through some criticism about writing reviews for anime and manga, once in a while I see authors writing, “So-and-so has already said enough about this title, so I don’t really have much more to say.” But I want to criticize these stances, because a reviewing author should take into account what others view about a piece of media, at the very least to inform his or her own opinion in the review-to-be-written.

I’ve been meaning to add more reviews of anime and manga titles to this blog, but I’ve continually taken the approach of writing critical, exploratory essays about the titles rather than mere reviews. So starting soon, I’m going to attempt to publish a few academic reviews on this blog that reference reviews currently written in the blogosphere.

Of course, I perceive an interesting gap in the current anime/manga blogging phenomenon, which is that there’s not much written about what both the Japanese- and English-language spheres are saying about a particular work. In the hopes that this will help (read: force) me to translate more Japanese writing about anime and manga, particularly from notable — though probably random — Japanese bloggers, I’m going to start writing reviews that reference the current discourse on Japanese popular media. Because that’s what academic is all about: creating, interacting with, and maintaining critical discourse about topics.

I hope that this will help foster greater communication between, or at least appreciation and understanding of, the Japanese and English fandoms.

I’d love to hear what others have to say about this referential approach: please leave comments! And hopefully I’ll have a review up in the next week or so. I’ll be starting with Asano Inio‘s relatively-unknown manga, Goodnight Punpun (Oyasumi Punpun).

The Problems with The Problem of Online Manga

If you haven’t heard the news, a international coalition of 36 publishers and distributors are going to band together to take legal action against illegal manga distribution websites. You can read up on the story at Publishers Weekly. If you have no idea what a scanlation is, I highly suggest you visit http://insidescanlation.com for more information.

Online manga: where is it? Some would say it’s passed around via the Internet as scanlations. And that’s a problem.

That problem, though, is two-sided. The obvious first side is that scanlations are technically illegal. But the second — and more important — side is that legal alternatives to online manga distribution do not exist. Yes, you can say that there are experiments with online distribution (such as Viz’s online Signature Ikki magazine), but the fact remains that a universal and ubiquitous legal alternative for online distribution of every English-language manga published in the United States does not currently exist.

There are some subsequent problems as well, and I would like to take the opportunity of this post to go through them. I feel like these issues have not been addressed, particularly since no alternative to illegal distribution websites has been offered by the Coalition as of this writing.

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Bowing and Begging: Resisting Anime/Manga Industry Failure Through Fan Loyalty

Cross-posted from the Convergence Culture Consortium.

The Japanese popular culture industry, especially for anime and manga, is an interesting case study for global fandom, but also for global industry. The comics, television, and film industry for animated popular culture in Japan has its own history, structure, and approaches, but over the past five decades, as it has reached millions of new, international viewers, new industries have risen to cater to these fans. Still, with the rise of the Internet and the economic troubles that most industries have gone through over the past decade, both the domestic and international manga and anime industries have been hurting for money, even with a surfeit of fans.

The anime and manga industry is especially volatile, because its domestic and international audiences have utilized the Internet to spread and consume the media at the expense of industrial and commercial models that cannot keep up with the audiences’ changing tastes, modes of consumption, and cultural behaviors of media consumption (sharing with friends, international online distribution, the culture of collectors versus mere viewers, etc.). The industries, both in Japan and elsewhere, must change: however, the success that anime and manga brought a decade ago have influenced the producers of these media to stick with old models that are no longer fully applicable to the current fan cultures that drive the markets.

Today, I want to discuss two very recent issues of the manga and anime industries — in Japan and in America — publicizing comments to fans in a way that might be seen by many as “giving up”: without adapting to technological, cultural, and commercial changes, the industries representatives have voiced concerns to fans by pleading with them to stop behaving as they current are — mostly by using the Internet to circumvent commercial models for their media consumption — and to think ethically about how these behaviors are affecting the respective industries.

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