Conceptualizing the Academic Anime Review

There’s been a lot written about how to write reviews. Of course I mean for anime and manga. Most of these essays focus on writing for your audience, or creating spoiler-free zones, or formulating objective positions, or avoiding plot summary blather. However, I feel like there’s one underutilized method of critical inquiry that can be adapted and adopted for reviews of any media, and of course that is the academic methodology.

But what do I mean by an “academic review”? Well, put most simply, the fundamental form of academic writing is the literature review, and the social tenet that holds academic published research together is the citation. If you don’t understand this latter point, hit up Google Scholar, throw in a search term, and you’ll see that the “most important academic works” are those with high “cited by” counts.

Anyway, so how can we provide an academic bent to review writing? Well, there are technically already “academic reviews” available: simply pick up a copy of Mechademia and flip to the back pages, where you’ll find a host of critically insightful reviews of anime and manga titles. These reviews provide references to and citations of other academic texts, but tend to avoid other reviews from professional reviewers, other academics, or whomever.

The idea I would like to put forth in this short article, though, is that there’s another type of “academic review” that is not really used: reviews that reference previously-written reviews, as if the networks of reviewers mirrored the networks of academics that make up contemporary academic research matrices.

Looking through some criticism about writing reviews for anime and manga, once in a while I see authors writing, “So-and-so has already said enough about this title, so I don’t really have much more to say.” But I want to criticize these stances, because a reviewing author should take into account what others view about a piece of media, at the very least to inform his or her own opinion in the review-to-be-written.

I’ve been meaning to add more reviews of anime and manga titles to this blog, but I’ve continually taken the approach of writing critical, exploratory essays about the titles rather than mere reviews. So starting soon, I’m going to attempt to publish a few academic reviews on this blog that reference reviews currently written in the blogosphere.

Of course, I perceive an interesting gap in the current anime/manga blogging phenomenon, which is that there’s not much written about what both the Japanese- and English-language spheres are saying about a particular work. In the hopes that this will help (read: force) me to translate more Japanese writing about anime and manga, particularly from notable — though probably random — Japanese bloggers, I’m going to start writing reviews that reference the current discourse on Japanese popular media. Because that’s what academic is all about: creating, interacting with, and maintaining critical discourse about topics.

I hope that this will help foster greater communication between, or at least appreciation and understanding of, the Japanese and English fandoms.

I’d love to hear what others have to say about this referential approach: please leave comments! And hopefully I’ll have a review up in the next week or so. I’ll be starting with Asano Inio‘s relatively-unknown manga, Goodnight Punpun (Oyasumi Punpun).

Yotsuba&! – The Adult Comic Comic

I’ve been negligent about participating in the Manga Moveable Feast, but I’ve finally found the time to write an article for it. This month focuses on suitable comics for children, and the title chosen was Yotsuba&! by Kiyohiko Azuma. You can read more about this month’s feast here.

Yotsuba&!, pronounced Yotsubato (よつばと, or “Four Leaves and… !”) in Japanese to include the ampersand, is a comedy-driven comic written by Kiyohiko Azuma. It was published beginning in March 2003 and still runs in Dengeki Daioh magazine.

Yotsuba&! was made available to English-speaking audiences by ADV Manga; however, Yen Press took over the license and republished the volumes in 2009. You can buy it through the 3rd-party sellers on Amazon for pretty cheap. In fact, you should buy it.

Yotsuba&! is a comic about a young girl named Yotsuba who moves to a new neighborhood with her father. The comic follows the eccentric, everyday trivialities of Yotsuba as she interacts with her father, neighbors, and town.

It’s a fairly simple story that requires barely any explanation. It’s a comic about a girl who does stuff, akin to how Virginia Woolf’s novel Mrs. Dalloway basically boils down to a story about a lady as she goes around her daily routines. As strange as that sounds, Yotsuba&! is a comic about dealing with the hilarious things that occur in daily life (even if some of those things might be caused by a weird, little girl). With chapters titled “Yotsuba and Drawing,” “Yotsuba and the Culture Festival,” and “Yotsuba and Typhoons,” it’s really just a comic about everything and a girl. Basically, what the title says: Yotsuba & !.

There are three things that I wish this essay to achieve:

1) Explore where Yotsuba&! is situated in the Japanese comics industry and the minds of its (adult?) readers.
2) Look at how Kiyohiko Azuma has developed as an artist and how that is illustrated in Yotsuba&!.
3) Explain why Yotsuba&! (in relation to Azuma’s other works) says a lot about writing comic comics.

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Bite-Sized Update

I didn’t blog at all in July: a failure on my part. However, I’m looking to change that. Hopefully I’ll get a few articles up during the month of August.

But in the meantime, here’s an update of projects I’ve been working on:

- Recently attended Otakon in Baltimore, MD. I gave two talks — What’s the Point of Anime Opening & Ending Themes? and Experiments in the Anime Industry: noitaminA — and moderated another Anime in Academia panel. All three went amazingly well and they were well-received. You can even check out a write-up of my noitaminA panel over at Anime News Network (here).

- I wrote an article for the second issue of the Animerca fanzine! My essay focuses on how Toonami was influential in shaping a very new and different generation of anime fans within the United States. You can read more about the magazine here. And double bonus: it will be sold at Summer Comiket 78!

- This is unofficial, but will be announced soon: I’m working on an English translation and international distribution of the Animerca fanzine! More details to come soon.

- And I haven’t put any work into mediaflo.ws, but I am hoping to begin work on that in September or October.

So, that’s about it. I’m really looking forward to New York Anime Festival in October! And in the meantime, please be on the lookout for some more analytical articles in addition to actual anime reviews and some audio podcasts as well!